The AI-backed mechanism will suggest accurate sizes while buying apparel via e-commerce.

A large-scale migration towards online services in the past couple of years started with people relying on e-commerce to buy groceries, after which the demand for electronics as well as apparel also witnessed an uptick in the digital marketplace. With consistent internet connectivity and systems in place for swift deliveries, the UAE has emerged as a thriving market for online shopping, as brick and mortar stores are also competing to stay relevant in the new normal.

Major brands have unveiled flagships stores in Dubai, which are equipped with smart mirrors in changing rooms, while apps in the Middle East are also offering virtual trial rooms for people who are looking for clothes online. To make sure that apparel shopping remains hassle-free and people don't have to worry about getting ill-fitting clothes replaced via lengthy procedures, an Emirati firm has developed an AI-backed measurement solution for higher precision.

By combining details like size charts, product tables and descriptions of apparel with a patented algorithm created by MySize, the solution by Threads recommends accurate sizes to netizens. The information that Threads brings to the table comes from its experience of tailoring hundreds of thousands of uniforms for schools, companies and other institutions in the Emirates.

Before this collaboration, the gulf has already witnessed the introduction of mirrors, where buyers can access information about an outfit, and also change the background to see how they look at a party or in the park. AI is also being used for measuring popularity of products at stores by analysing consumer behaviour via smart surveillance systems.

Apps in the Middle East are allowing buyers to try on clothes virtually, so that they can be sure about the fabric, fitting and overall look of an outfit.

Even those out shopping at malls in Dubai, now have options to scan products with their smartphones, before trying them out digitally, for a completely touch-free experience.