Through the new feature, the world will be able to explore on the Snap Map using augmented reality on Saudi National Day.

As Saudi Arabia commemorates National Foundation Day, Snap Inc. brings a unique feature for the Kingdom, as well as its global Saudi audience to celebrate the festivities.

To mark this year’s Saudi National Day, the camera company has launched the first-of-its-kind activation in the region wherein users can explore the cultural and natural heritage of the kingdom with the help of augmented reality (AR).

Through the new feature, the world will be able to explore on the Snap Map using augmented reality on Saudi National Day. Half a dozen markers will appear on the Snap Map highlighting historic sites like the famous AlUla, Tabuk Castle, Khobar Water Tower, Rijal Almaa, Masmak Fort and Nassif House.

Not just that, starting from September 22, this year, Snap Map of Saudi Arabia will appear with a bright green shade representing the national flag while honouring the ‘It’s Our Home’ theme of National Day. It will distinguish the Kingdom from the rest of the countries on the Snap Map globally throughout the day.

In order to use the feature, swipe right twice to see the map of Saudi turned green for National Day. You can see the cultural locations that are highlighted through a map marker, on top of the Snap Map. Tap any marker to get information, and tap again to be transported into an AR experience that puts you in that place when the camera is on the face view. Flip the camera towards the world view and voila! You will be able to see the landmark augmented into your own environment.

Not just that, a series of customised, celebratory Actionmojis exclusive to Snapchatters in the region are also being unveiled for a limited time on National Day only, making it even easier to share the excitement of the day.

Talking about the new feature, Abdulla Alhammadi, Regional Business Lead at Snap Inc., shared, “Snapchatters in Saudi Arabia are one of the most active communities on the platform anywhere in the world. We wanted to bring even larger, more engaging experiences to this community on Saudi National Day as a sign of gratitude for their contribution to Snap’s creative ecosystem—while together celebrating the rich legacy of visual storytelling that exists in the Kingdom.”

Saudi Arabia has been a land of rich historic culture and heritage and with Snapchat’s 19.5 million monthly active users across the Kingdom, as well as its global Saudi audience, this is would be a unique way to commemorate the day, whilst sitting at home.