Ali F. Mostafa, Rami Yasin and Omar Hilal share their perspectives on the future of commercial production

Dubai Lynx has this year launched a dedicated programme, Sundowner Sessions, focussed on commercial production, its challenges and opportunities for the future. Hosted by twofour54, the sessions will feature a range of some of the region’s top producers and directors.

“This series of talks caters directly to the huge production industry here in the region. We’re delighted to be working with twofour54 whose expertise and experience are helping to develop this industry and drive it forward. The audience are going to get to experience some really interesting discussions and should come away with ignited interest,” commented Terry Savage, Chairman, Dubai Lynx.

The sessions analyse the impactful role production plays in the overall creative communications industry and provide insights on new and exciting creative processes in film directing and producing. Also included is a more practical review of the challenges faced by those in the industry and how they can be resolved.

The line-up of panellists includes:

Hind Shoufani, Independent Filmmaker & Writer

Ali F. Mostafa, Film Director & Producer

Azza Alou Al Magd, Executive Producer, Bazooka Film Production

Rami Yasin, Director & Producer, Breakout Films

Omar Hilal, Film Director, Great Guns

Sameer Al Jaberi, Associate Creative Producer, twofour54 Abu Dhabi

Dolly Saidy-Makhoul, Managing Director, Mint Production

As hosts of the programme, Maryam Al Mheiri, CEO, twofour54 commented, “Our aim is to be the regional hub for content creation and Dubai Lynx is the perfect platform for us to serve excellence and meet the content creators from local and regional companies.” The company, based in Abu Dhabi, provides office space, production facilities, talent development initiatives, alongside training and business support services for media companies. Al Mheiri continued, “We are delighted to be taking part in this important event as we look ahead to twofour54 continuing to build a sustainable media industry in Abu Dhabi, ready to service projects of any scale.”