The Message House (TMH) wins gold for best strategic and creative development of a new brand at the MENA Transform Awards 2018, for Jumble an immersive team game room company launched by Landmark Leisure in Dubai in 2017. Developed to evoke curiosity and mystery, ‘The Only Way Out Is In’ brand became Jumble’s tagline targeting the company’s Millennial market into experiencing a real-world version of the gaming experiences.

MENA Transform Awards judges on awarding gold for Jumble said: “We were bowled over by the new brand.”, “Great stuff and what a challenge. Super work.”, “Great back-end work on the brand strategy and to answer the challenge the brand poses.”

The Message House added to this with a Sliver and Bronze Transform Awards for best visual identity from the food and beverage sector for their work on ‘Grapeskin’ bar at La Ville Hotel & Suites City Walk part of Marriott’s Autograph Collection, and ‘Elevate’ bar at the former Viceroy The Palm Jumeriah. They also won a Bronze award for Best Brand Experience for the prestigious Abu Dhabi Sustainability Week Opening Ceremony on behalf of MASDAR. 

David Wright, Managing Director of TMH said: “We’re extremely proud to have received recognition at these prestigious awards for excellence in rebranding and brand development. Our gold award for Jumble is testament to our passionate team here at TMH with a brand that presented numerous challenges including engaging an audience more accustom to online gaming than offline and to ensuring cut through in Dubai’s saturated entertainment market. We however took the challenges as opportunities, developing an intriguing and fun brand that delivered.”

He added: “We are also very happy to have received awards for our work in developing brands in the F&B sector for which we have a dedicated and exceptionally talented team. Our bronze award for Abu Dhabi Sustainability Week (ADSW) opening ceremony which was an extremely exciting project we were honoured to work on delivering an immersive experience from the concept creation through to experiential activation for all its attendees around the theme of the ‘butterfly effect’ - all thanks must go to our great team.” 

TMH is part of the ONE Communications and Marketing Group providing integrated solutions for clients across the Middle East and internationally from office in Dubai and Abu Dhabi. With over 20 year experience in through-the-line brand management experience, TMH deliver inspired strategic and creative branding, advertising and marketing solution to a wide variety of global and local brands.

ABOUT ONE CMG

ONE Communications & Marketing Group, the holding company of Turret Media, Saluki tmh, ONE pr and ONE digital, a group of talented media businesses working together to provide clients with integrated events, marketing and communications solutions across the Middle East and globally. One CMG has offices in Abu Dhabi and Dubai that provides clients with integrated services across event management, advertising and brand communications, digital marketing, content marketing, video production and public relations. Find out more at www.onecmg.com .

ABOUT THE MESSAGE HOUSE (TMH)

TMH is an award-winning brand management and communications agency with over 20 years of international, through-the-line brand management experience. TMH is a multicultural family that delivers inspired strategic and creative branding, advertising and marketing solutions to a wide variety of global and local brands. Whether creating awareness, persuading people to take action, disrupting the market or repositioning established attitudes, TMH’s innovative and engaging creative solutions deliver results and stand the test of time. With offices in Dubai and Abu Dhabi, TMH is a member of Tribe Global, an international network of creative agencies that can be called upon at a moment’s notice to provide clients with local insights and expertise around the world.

TRANSFORM AWARDS - Case Studies 

Gold  - Best strategic and creative development of a new brand - Jumble and TMH

Landmark Leisure commissioned TMH to develop Jumble, its immersive team game room company, as a distinct leisure offering in Dubai’s saturated entertainment industry.

TMH did a brand audit for the company, extensive research on its competitors and customer profiling to develop its strategy. Evoking curiosity and mystery, ‘The Only Way Out Is In’ became Jumble’s tagline. New pieces of identity collateral amplified the brand through multimedia outdoor, digital and print experiences targeting the company’s Millennial market into experiencing a real-world version of the gaming experiences so many of them are familiar with.

Sliver - Best visual identity from the food & beverage sector - La Ville Hotel & Suites City Walk, Autograph Collection: Marriott and TMH

Dubai wine bar Grapeskin opened in Dubai’s City Walk after working with TMH on a newsprint-inspire, fresh approach to branding. Belaying the traditional wine bar tropes, Grapeskin boasts a retro imagery, a loft-like yet rustic interior and word mark, and cohesive tone of voice. One of the MENA Transform Award judges said: One of the most beautiful identities I have seen for a long time.’

Bronze - Best visual identity from the food & beverage sector - Viceroy The Palm Jumeriah - TMH

Using its striking location on the 13th Floor of the Viceroy on the Palm in Dubai, TMH’s brand development for the wine bar Elevate used typography to influence design. The ‘a’ and ‘v’ in the brand name became the central brand devices, along with a luxe color palette and asset design. The judges lauded the elegant, simple and luxurious approach.

Bronze - Best Brand Experience - Abu Dhabi Sustainability Week Opening Ceremony - Masdar and TMH 

Abu Dhabi Sustainability Week (ADSW) and TMH used the theme of the ‘butterfly effect’ to design the awards ceremony for the 2018 Abu Dhabi Sustainability Week. Beginning the ceremony with live social media event, featuring live video of the audience members impacted by the winners, and releasing 1 million paper butterflies into the audience in its finale the ADSW awards provided an immersive experience for its attendees. 

ABOUT THE TRANSFORM AWARDS

Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering the Middle East, North America, Asia-Pacific, and Europe, the Transform brand itself is truly global, with no other outlet as committed to providing such comprehensive coverage of the brand environment.

The implementation, positioning and creativity of the corporate brand is becoming an increasingly treasured business asset. The Transform Awards evaluate exemplary work in brand development, and acknowledge the growing significance of brand in strategic corporate communications – developing and sustaining a strong brand is imperative for success.

Following the most successful year on record for both Transform magazine and the Transform Awards, the 2018 Transform MENA awards celebrated outstanding branding and rebranding projects from the Middle East and North Africa. The awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications.