Tradeling, the hyper-growing eMarketplace focused on business-to-business (B2B) transactions in the MENA region, has signed a partnership agreement with Chinese e-commerce giant JD.com. The collaboration will provide MENA business buyers access to tap into China’s fast-growing e-commerce market, in a further boost to advance the region’s B2B ecosystem.

Through the partnership, Tradeling will list brands and products from JD.com, China’s largest retailer, on its wholesale platform, Tradeling.com, giving MENA customers access to millions of high-quality Chinese brands. The new partners will also look at opportunities for Tradeling to integrate and use JD.com’s logistic and warehouse capabilities for a fast delivery experience, leveraging JD.com's unparalleled logistic capabilities and to help create a seamless B2B buying experience for MENA businesses.

The partnership is a further push for Tradeling.com, which has re-invented the way business buyers source and procure goods by removing many complexities for regional businesses.

Welcoming the partnership, His Excellency Mohammed Al Zarooni, Director General of Dubai Airport Freezone Authority, said, "Tradeling is a Dubai-born company that is committed to driving significant value for MENA business buyers. It is the future of online B2B commerce, a borderless, contactless world of trade. China is an important global market that we have had long-standing business relationships. This partnership with JD.com will provide access to a key trade route to further enhance the buying power of regional buyers through highly competitive rates."

Marius Ciavola CEO, Tradeling said: “Our partnership with JD.com will give businesses in the MENA region the ability to access products from Chinese manufacturers at competitive prices, while having the added benefit of JD.com’s logistic and warehousing services. Our ultimate aim is to provide seamless trade at the best prices. This partnership does just that and gives MENA business buyers a greater customer experience.”

Marco Mao, Vice President of JD.com and General Manager of Europe, Middle East and America Region Business at JD Worldwide, said: “Leveraging JD.com’s global supply chain services, we will bring a wide range of quality products to customers in the Middle East and Africa through the partnership with Tradeling, catering to the procurement needs of MENA enterprises.” Tradeling will also offer free delivery of any goods purchased from JD.com via the Tradeling platform for a limited period to further support trade.

Source- Press Release