Twitter expands its global partnership with cross channel advertising network Httpool in India as its ad sales partner to maximize ad revenue.

Indian brands and advertising agencies can work with the Httpool's team to leverage Twitter Ad solutions to amplify their marketing objectives. Httpool India will collaborate with Httpool’s global offices and centers of excellence to aid Twitter's existing and new clients.

Chandan Deep, head of reseller partnerships, APAC Twitter said: “India is an important market for Twitter as a platform. We are committed to investing in revenue growth in this market. With this partnership, we look to upscale our level of service to our clients in India."

Sunny Nagpal, co-founder of Httpool India and managing director APAC said: "Twitter is unique because of its public, real-time, conversational nature. People come to Twitter to connect with their passion and seek expert opinions. This presents the brands with a live connection to their users and allows them to reach the most influential audience, with the right message in the right moment.

"We are excited to partner with Twitter to bring its advertising propositions to the brands in an exhaustive market like India and look forward to helping advertisers to grow their communities, tell their story, increase loyalty and ultimately increase referrals and sales."

The micro-blogging site is already selling inventory through Httpool with Russia’s biggest lender OAO Sberbank.