IPG brands UM and FP7 have added Kuwait to Simon Bowthorpe’s overall responsibilities. Hitherto the Managing Director of UM Qatar and FP7 Qatar, Mr Bowthorpe now has the additional charge as Managing Director of both UM Kuwait and FP7 Kuwait (FP7/KWI).

In his new role, he will continue to oversee the UM media operation in Qatar as well as take on the responsibility for both the creative and media businesses in Kuwait. His key area of focus will be driving the digital transformation of the operation in Kuwait by improving the integration of strategy and social media into the agency’s overall product offering.

Mr Bowthorpe had joined the UM group in 2013, joining UM Qatar as the GM before being promoted to MD of both UM and FP7 Qatar in December of the same year.

With over 25 years’ experience in the industry, Mr Bowthorpe has been leading creative, media, digital and events agencies since his first MD role in 1994.