In an engaging activity, the International Government Communication Centre (IGCC) –an initiative of Sharjah Government Media Bureau (SGMB), has invited the public to come forward to vote for the best public campaign launched by the UAE government last year at the Sharjah Government Communication Award (SGCA) for the ‘Best Community Impact Initiative – UAE’ category.

With the initiate, the public can choose the most effective campaign, community members that will utilise a key opportunity to participate in the UAE’s development process and contribute to influencing the formulation of government plans and programmes aimed at educating the public, generating awareness, and shaping opinion

The voting for the finalists will remain open until August 5 and five finalists have been chosen for the award. Nominations like World’s Coolest Winter, Arab Reading Challenge, Don’t Worry et al are some of them.

Launched by the UAE Government Media Office, the #WorldsCoolestWinterChallenge was held to outgrow domestic tourism by encouraging the public to share creative images and short videos of their outdoor experiences in the UAE.

The UAE Government Media Office’s Arab Reading Challenge, the largest-ever Arab literacy initiative, aimed to encourage students to read as many books as possible in one academic year.

The Child Digital Safety campaign was a joint program of the Ministry of Interior and the National Program for Happiness and Wellbeing, which was launched on Emirati Children’s Day to help protect children from online threats by raising their awareness about safe internet use.

The seven-week national mental support campaign, ‘Don’t Worry’ was launched by the National Program for Happiness and Wellbeing through social media to support members of society to overcome the psychological impact of the current Covid -19 challenge.

The National Emergency Crisis and Disaster Management Authority’s UAE National Vaccination campaign was launched to highlight the importance of getting the COVID-19 vaccine.