Mashable: Ever since Elon Musk changed the platform's name to X, the social media app's downloads have continued to fall.

Searching for Twitter in Apple's App Store, but can't find it? You're not alone!

Just this week, X dropped the bizarre "Blaze your glory!" slogan that appeared alongside the app's name in Apple's App Store. The Musk-created phrase took up valuable real estate, being one of the first things App Store visitors would see about the X app while telling them literally nothing about what the app is or does.

In its place, Musk's company has added something much more straightforward — and likely much better at attracting downloads. The tagline on the X app listing on the App Store now simply says "Formerly Twitter."

Elon Musk's social media platform, X, has been tanking in Apple's App Store rankings ever since he dropped the Twitter branding over the summer. One researcher found that drop in mobile downloads was immediate for X, starting the very same day that the app changed its name from "Twitter" to "X" in the App Store. From there, the X app continued on a downward spiral, falling more than 30 places in the "Top Downloaded" category, far and away from competing social media apps like TikTok and WhatsApp.

Musk had been adamant about dropping all Twitter references – from the iconic blue bird logo to globally used terminology like "tweets" and "retweets" – as soon as he announced the name change. The changeover has been sloppy, with more technical changes, like swapping the Twitter domain name for X.com, still not running as of this writing. However, Musk was able to get the Twitter-to-X name change through Apple's moderation process, which previously barred apps from using one-letter names.

However, even though the iOS app officially became X on July 31, a new poll released last week found that a whopping 69 percent of users prefer the name "Twitter" to "X" and still refer to the platform as such. Naturally, if users are calling it Twitter, that's likely how they're searching for it, too.

As mentioned, X has been plummeting in the App Store rankings and downloads, so we'll keep a close eye on how the company intends to rectify its precarious current standing. X nixing its "Blaze your glory!" tagline for "Formerly Twitter" seems like a good first step in addressing its sudden overzealous, sweeping changes that clearly aren't resonating with users.