Brazil’s top league, the Brasileiro, will become the first domestic soccer league to stream games live on YouTube.

The Google-owned video platform reportedly will broadcast 110 live matches in the Campeonato Brasileiro Série A on a dedicated YouTube channel to 27 territories in Europe, Asia and Oceania.

The agreement was brokered by third-party Spanish producer Mediapro, which has produced La Liga’s YouTube channel since 2012.

SportTechie Takeaway

The early players in digital streaming—Amazon, Facebook and Twitter—are watching YouTube rapidly become a serious global competitor, not only with highlights and shoulder content but also with live sporting events. And any company with Google’s backing obviously has the resources to consider bigger plays in the future.