Launched in the summer of 2018, identity.ae is the digital arm of identity magazine, the Middle East’s leading magazine dedicated to contemporary design, architecture, interiors, lifestyle, and property. From its headquarters in Dubai, the website will provide interesting and inspirational local and international news and features on all aspects of design from home interiors to industrial innovations and much more. identity.ae is just one of the many id brand extensions that includes the annual identity Design Awards programme, as well as co-hosted design talks and events in collaboration with major design brands and book publishing.