After identifying an important segment in the market that adds another dimension to the broad experience of MBC Group in the field of broadcasting, the group launched the MBC4 channel in 2005, to become a new pioneering window that provides an integrated package of programs targeting the Arab family, as well as specifically concerned with Arab women. In 2012, the channel began broadcasting the latest series simultaneously with its broadcast in the United States of America, and with the passage of time the channel became a dubbed drama house. From drama to the stage of competitions, MBC4 has become the first gateway of its kind that brings Arab talents to the world of light and fame, with the launch of the famous talent program Arabs Got Talent, and since its launch, the channel has been keen to show the latest and strongest Western entertainment programs.