MBC began airing on November 27, 2010, as its launch coincided with the group's twentieth anniversary. The channel broadcasts Arabic drama series 24/7, and is considered evidence of the group's confidence in Arab production, and dramatic series in particular. This will create opportunities for directors and producers to showcase their talents and work in front of millions of viewers. The channel displays a variety of different Gulf, Syrian and Egyptian dramas, in an exclusive first show, in addition to works dubbed into Arabic, from Mexican and Indian. Episodes of the series are replayed twice throughout the day, allowing viewers to choose the time, based on their different lifestyle and desire to watch.