• Understand marketing objectives and strategies for Clients and ensures media objectives and strategies are on target.
• Build and maintain media knowledge of the market, consumer and media research available.
• Assists planners in proper methods of preparing, evaluating and implementing media plans, and undertakes the execution of major media initiatives.
• Maintain primary control over media planning budgets.
• Maintains strong relationship with media suppliers.
• Ability to manage complicated multi-brand media budget.
• Integrate research correctly in the planning process.
• Analyze all new research and present to clients.
• Works with team to create media plans that integrate all aspects of digital media.
• Carries out strategic planning along with tactical planning.
• Regularly identifies creative and lateral media opportunities for Clients.
• Prepare & resend media scene updates to clients.
• Help on communication reviews, quarterly presentations & semi-annual reviews in conjunction with Interactive Supervisor.
• Analyze & interpret information for planning.
• Supervision of invoicing process.
• Recommend & present media strategies for his/her clients Functions as a primary contact between Client Service and the Clients for all day to day work under the supervision of Interactive Supervisor.
• Start understanding of alternative Digital media communication planning approaches.
• Contribute to innovation idea generation.
• Proactive monitoring including Web Surfing to locate new opportunities.