Qualifications

Basic Qualifications

At least 10 years of relevant experience in public relations and/or related fields including research, advertising, management consulting, media and publishing
Preferred Qualifications

Account Planning experience and the latest and most innovative methods for obtaining customer insights and creating relevant, inspiring brands
A demonstrated track record of developing and executing successful online, social media and mobile marketing programs
A visionary in the digital space who is forward thinking and knows how to demonstrate the value of digital to our clients as well as internal stakeholders
Experience analyzing brand equity in context of trends and consumer motivations in order to define the most compelling opportunities for brands
The track record of being the expert within the agency on the client’s business and their consumers
A relentless and very visible passion for the role of Account Planning
Track record of developing and executing profitable campaigns that meet client objectives
Strong leadership qualities including superb people management skills
Ability to attract, motivate, empower, coach and retain staff
International experience is a plus
Responsibilities and Expectations

SKILLS (Client & Stakeholder Engagement, Business & Project Management, Business Development and Talent Development/Leadership)

Broad leadership regarding Account Planning to a larger team of indirect reports, including Research Analysts, Creatives, Community Managers, Project Managers and Account Leads
Insight, strategy development and idea generation to new business pitches
Leading primary research specialists and secondary research analysts to provide clear specifications for actionable relevant research to the team and clients
Representation of the client’s customers in client meetings and presentation of research/strategy findings
Crafting clear creative briefs and provides clear persuasive and inspiring briefings to creative
Provide strategic counsel, guidance and leadership to staff, supervising several staff members, and ensuring the team's success by managing work quality and productivity levels
Seek and suggest process improvements and support positive change initiatives
Effectively manage staff utilization to meet profitability targets
Grow business prospects with existing clients; expand scope of work using Edelman network capabilities
Lead new business outreach process and win business
Participate in the development and adoption of new products/services; leverage IP with clients
Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
Vision to train a team of curious Social Media experts in their discipline and how it can bring value to clients
Amazing writing and presentation skills
Mentor, coach and support team members ensuring constant development of their skills
Consistently hold self and staff accountable for behavior and performance
Contribute to business growth through introducing clients to new capabilities, building network of industry contacts and participating in relevant professional organizations
Assist in management of interns and Jr Community Managers
Demonstrate professional behaviors and pursuit of excellence in all operations
Supervise staff by motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews
Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
Understand the vision of Edelman and the Social/Digital group, and his/her own role in achieving it
Challenge staff to ensure they work on a variety of projects
Ensure goals and expectations are clear and that subordinates are consistently measured and rewarded for achieving them
Act as a positive role model for effective team work, facilitate the operation of the team of which they are a part
Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
Promote and endorse organizational change efforts
Focus on business improvements and ambitious to achieve excellence and constantly search for opportunities to grow the group’s business

Relentless pursuit of excellence

Serves as a positive role model; supports and respects colleagues, clients and partners; focuses on self-improvement and ensures work is based on strategic insights
Effectively and consistently manages strengths and weaknesses of self and others; enables self and others to bring the best of their skills and talents to work; is consistently ambitious in setting and achieving goals
Always takes all feedback as a constructive learning opportunity and acts upon it; enables others to thrive as part of agency life and adapts to others’ styles to do so; ensures excellence is repeated by rigorously identifying and socializing key learnings for all colleagues
Freedom to be constantly curious

Pushes for creative ideas; is purposeful and enterprising in problem-solving; embraces diverse trends, skills, specialties and viewpoints
Delivers substantial change for clients and the communities in which we operate; ensures new insights from self and others fuel innovation in agency approach and client work; uses diversity of perspective to elevate client counsel, the agency and own career
Effectively implements change for clients and agency in a way that demonstrates powerful and unique thinking; uses thoughtful, strategic insights and knowledge to balance risk-taking for clients and the agency; holds others accountable for open-mindedness and embracing diverse viewpoints
Courage to do the right thing

Ensures work and relationships are founded on open and honest communications; listens and asks the right questions during day-to-day work; upholds creative, ethical and legal standards
Ensures that client counsel and agency action is always purposeful and challenging; prioritizes the interests of the wider agency; holds subordinates, peers and superiors accountable for demonstrating integrity and ethical behavior
Demonstrates a strategic and thoughtful approach in challenging others to ask the right questions; prioritizes the interests of client service excellence ahead of individual advancement