After a super successful second edition this year, Festival of Media MENA is already prepping for its third edition slated for April 26, 2017 in Dubai. Entries for the awards are now open and the last day (yes, seriously) for the written submissions is on February 2, 2017.

Paying close attention to the jury’s comments this year and observing the regional trends has resulted in nine new categories and the elimination of one category, which is Best Entertainment Platform since the campaigns that succeeded here are the ones that seamlessly fit in in the four Content categories.

The nine new categories are: Best Use of Traditional Media, Best Use of an Influencer, Best Use of Real-Time Marketing (previously Best Use of Twitter only in 2016), The Creative Use of Data Award (previously Smart Use of Data in 2016), Best Branded Content Creation Award (previously Best Content Creation in 2016), Best Use of Gamification, Best Insight Award, Best Local Execution of a Brand, and Best Not-For-Profit Award.