Al-Araby Television Network has chosen Tedial Evolution as its media logistics MAM and orchestration system. Based in London with offices and branches in several Arab and Western capitals, the free-to-air network broadcasts news and entertainment programming focused on the Middle East. The installation coincides with the network’s move to its new London Park Royal production and transmission facility.

The Tedial Evolution system is architected as a facility wide enterprise solution designed to achieve Al-Araby’s key business objectives, which include enhancing operations, increasing efficiency, and reducing costs. The system automates processes therefore decreasing incidents of human error for an economical, proficiently run tapeless environment that produces news and entertainment content.

Tedial Evolution integrates various solutions including SAM servers for playout; SAM Morpheus automation and sQ editing tools, which include a desktop plug-in to access Evolution MAM functionality; EVS Ingest servers and applications; Associated Press ENPS system and program channel scheduling via an integration with MediaGenix software.

All of the installed applications function together flawlessly in managed workflows.

Al-Araby selected Tedial Evolution as the core of this system based on its history of media logistic MAM/workflow deployments, and its substantial lists of noteworthy integration partners and reference sites.

“Orchestration workflows both manage the integrations of disparate third-party software systems and hardware tools, and effectively control the human element in a modern broadcast facility,” said Esther Mesas, Chief Sales & Marketing Officer for Tedial.

“Our proven software solution cleanly manages a multiplicity of connections and tools while providing an auditable management system for Al-Araby staff’s day-to-day tasks. Tedial is proud to support Al-Araby with their new showcase Operations Centre in London.”