The organizing committee of the Arab Social Media Influencers Summit (ASMIS) announced that Nakheel Malls is the strategic partner for the second edition of the Summit, which takes place on December 13-14 at Sheikh Saeed Hall, Dubai World Trade Center, under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.

The second edition is set to attract more than 1500 social media influencers from the Arab region and the world, in addition to major international social media firms.

Her Excellency Mona Ghanem Al Marri, chairperson of the organizing committee of ASMIS, and President of Dubai Press Club (DPC), said that the support of the leading national companies has always been a key for the success of DPC’S projects. Al Marri also praised the strategic partnership with Nakheel Malls for the second edition of ASMIS, given the importance of the event and its positive impact on developing the future and people’s lives, which is the objective of ASMIS as it also aims to address the challenges facing social media in the Arab world, and the best ways to develop it in the future.

Meanwhile, Ali Rashed Lootah, Chairman of Nakheel said: “Nakheel Malls is honoured and proud to sponsor the Arab Social Media Influencers Summit. Social media is an essential element of our retail business communication strategy, and as our retail presence in Dubai continues to grow, so will our engagement in the social media community and the use of this vital marketing tool.”