BASMA Media Launches its Maiden Digital Platform ‘OMNESmedia.com’, Revolutionising Traditional Approaches to Meet Changing Paradigms in the Media Landscape

The launch took place in the presence of Sheikh Sultan Bin Ahmed Al Qasimi and top media influencers

Press Release

Dubai: 16th Jan 2017

BASMA Media launched a one-of-a-kind specialised media platform that provides innovative digital solutions covering all media sectors across the world. ‘OMNESmedia.com’ is a unique state-of-the-art socio-informative Web Portal that empowers all parties concerned with the media industry, including advertisers, PR professionals and others to connect, measure and reach their objectives through one single platform that caters to all kinds of media, marketing and advertorial requirements.

The launch ceremony was held at Joharah Ballroom, Madinet Jumeirah, Dubai, in the presence of Sheikh Sultan Bin Ahmed Al Qasimi, Chairman of BASMA Media. Also attending the event were top national and international media executives, decision-makers, content creators, PR & communication experts and professionals and businessmen, in addition to a large number of journalists and reporters from UAE and different parts of the Arab world.

In his inaugural address, Sheikh Sultan Al Qasmi said: “OMNESmedia.com is the maiden step in our ambitious quest for excellence that started since the establishment of BASMA Media. The launch of the portal represents a significant milestone that will create an optimal environment for communication, bringing together all segments of the media industry under one platform.”

He added: “After diligent work and tireless efforts to turn a big dream into reality, an in-depth study conducted through specialised expertise of the Arab and global media industry, has fructified into the development of first-of-their-kind digital solutions. These solutions will be represented in a unique platform conducive to identifying the requirements of this vital sector through cutting-edge digitisation technologies.”

Sheikh Sultan Al Qasimi also termed the new website a “groundbreaking development that will revolutionise traditional approaches and meet the changing paradigms of media landscape in the digital age”. Further, he extended his thanks to the honourable attendees who added value to the launch ceremony by their presence, urging them to access the website and share their views and feedback.

BASMA Media CEO Mr. Nasser Al Sarami underlined the paramount importance of the new portal in creating a common ground for collaborative interaction between different media organs that fulfils the respective business requirements of all media sectors.

He commented: “The new platform shall redefine the mechanism at work in the media scene by providing professional, sophisticated and modern tools that meet the growing needs of different media organisations. This will be well-orchestrated through an integrated strategy that utilises the media services provided by decision makers and major media entities.”

He elaborated: “OMNESmedia.com represents an innovative platform that meets the requirements and fulfills the aspirations of ambitious young people seeking a career in the media field by updating them on a regular basis on all relevant job openings and matches.”

Furthermore, he added that the website provides its members with the possibility of developing a “favourites” list for their regular contacts as well as the option to send invitations for others to join the website and get in contact with industry peers and colleagues. This list will streamline liaising, improve communications and strengthen interrelations between media professionals.

Mr. Al Sarami concluded by expressing hope that ‘OMNESmedia.com’ would truly add significant value and prove to be an innovative asset to the media industry at this critical phase of fundamental change.

‘OMNESmedia.Com’ features multiple digital services, including sections dedicated to media news, activities and events to streamline organisational and marketing efforts, as well as a dedicated section to media and marketing transactions, contracts and business deals that will be of a great use to the companies operating in this vital sector.

The portal’s members will be able to upload their resumes, including their achievements, business profiles and photos, to seek career advice from media professionals provided by the site. Employers will also be able to upload and post their available vacancies on the site and seek potential candidates. Moreover, the platform will provide access to profiles and business data of a large number of media organisations, including advertising and marketing agencies as well as personal biographies of key media figures.

It is noteworthy that the concept of designing a unique and specialised media platform that provides digital solutions covering all media sectors was initiated based on BASAMA Media’s Research & Developments efforts, which continued extensively and the concept significantly expanded and developed into converting the media and marketing services into a digital process that serves and caters to the business needs of all sectors of media industry. In this respect, BASMA Media has ultimately succeeded in the development of its first digital solutions, as exemplified by the unique innovative platform: OMNESmedia.Com.