The BBC has demanded the Conservative Party to pull down adverts posted on Facebook
that use edited snippets of its news output.
The Tory promotional material could "damage perceptions of our impartiality" and was
"completely "unacceptable," BBC stated . One of the adverts bosses objected to
include an edited clip of Laura Kuenssberg, the BBC’s political editor, saying the
phrase ”pointless delay to Brexit”. She was followed by newsreader Huw Edwards
stating: “Another Brexit delay.” The advert was captioned: “A hung parliament =
gridlock. Stop the chaos. Vote for Conservative.”
“This is a completely unacceptable use of BBC content which distorts our output and
which could damage perceptions of our impartiality,” the BBC said in a statement.
The BBC  has demanded that the Conservative Party cease distribution of political ads which
have used footage of its presenters out of context, amid fears the tactic undermines the
broadcasters perceived impartiality.
In a highly critical statement, the BBC said: “This is a completely unacceptable use of BBC
content which distorts our output and which could damage perceptions of our impartiality.
We are asking the Conservatives to remove these adverts.”
The Conservatives have taken the gloves off in a high-risk campaign strategy .  Recently,
that backfired with the rebrand of its press office Twitter account as a ‘fact check’ service.
A Conservative Party spokesperson insisted that the footage had not been edited “in a
manner that misleads or changes the reporting”. “This video uses contemporary news
footage to remind voters of the deadlock and delay of the last three years caused by a
broken parliament that did everything it could to block Brexit,” they said, adding that

Facebook users could judge the clips for themselves. It is the latest in a string of incidents
in which the Tories have been accused of misleading election campaign tactics.