Adverts will have visual filters applied so viewers can experience macular degeneration and cataracts.

TV viewers will have the opportunity to experience what their sight would be like with various eye conditions on Monday night when Channel 4 airs a unique advert break.

The broadcaster will show five commercials that will have different visual filters applied to them so the viewer can understand how their eyes would be affected by the most common eye conditions in the UK.

The conditions that will be demonstrated are macular degeneration, which affects the central part of a person’s vision; cataracts, which causes cloudy or misty sight; diabetes, which can damage blood vessels at the back of the eyes; hemianopia, where a person loses half of their vision, and glaucoma, which damages the optic nerve.

The adverts will be shown at 9.15pm during a break in The Undateables and will be replayed at 9.30pm with audio description for viewers with a visual impairment.

Channel 4 has put together the unprecedented advert break with the Royal National Institute of Blind People (RNIB) and Eye Health UK. The brands that will feature in the campaign are O2, Paco Rabanne, Amazon Echo, Freeview and Specsavers.

More than two million people in the UK – about one in 33 – are living with conditions that have caused sight loss. The Channel 4 campaign coincides with National Eye Health Week, which starts on Monday.

Sophie Castell, a director at RNIB, said: “This unique opportunity to work with Channel 4 and some really great advertisers will help show viewers different sight loss conditions and what living with sight loss can be like.

“The use of audio description across an entire ad break marks a cultural shift in advertising. We are really proud to be part of this exciting and rewarding initiative with Channel 4 and the advertisers.”

The campaign comes after Channel 4 aired a commercial break during the Paralympics in Rio de Janeiro last year that was fully signed by deaf artist and actor David Ellington.

Jonathan Allan, sales director at Channel 4 said: “Working with RNIB, we aim to illustrate the various perspectives of millions of people in the UK living with sight loss and provide full audio description to all our viewers.

“We hope this latest idea continues Channel 4’s legacy of delivering original, creative campaigns that focus on accessibility. From Superhumans Wanted and Maltesers to last year’s fully signed ad break and the launch of our diversity in advertising award we want to inspire advertisers to develop creative campaigns with their entire audience in mind.”