Bristol-based CRM specialist Armadillo , which works with major brands including Disney, McDonald’s and Carnival UK, has reached 25% headcount growth in 18 months as it makes a double hire.   Linzi Hole joins as Group Account Director . Hole has been brought in to spearhead Armadillo’s accounts with Disney and Carnival as key focuses. Prior to Modern, she worked for Armadillo on a contract basis for two years. 

Hannah Waters joins as Art Director, a new role created in the team headed up by Rob Pellow, to help develop innovative, effective creative campaigns. Waters joins Armadillo after nearly a decade at Oakwood Agency; prior to this she worked for design agency, Spencer Du Bois.   It’s been a fruitful 18 months for the agency with a DMA Gold Award win plus a number of award shortlistings, a large account win with Carnival UK, which they clinched following a nationwide five-way pitch, as well as a 25% increase in turnover. 

Hole commented: “Armadillo is in an exciting growth period and I couldn’t resist the opportunity to come back and work in such a dynamic environment, alongside a supportive, specialist team. Working on some of the most interesting, global brands I look forward to providing best in class CRM that fully engages customers.” 

Art Director, Waters, added: “The Armadillo creative offering drew me to the role. All work is underpinned by their ‘dig a little deeper’ philosophy, that aims to get to the heart of a brand’s offering and create work that springs from genuine insights and connects with customers. They’re already pushing boundaries with their award-winning campaigns and I hope to continue their great work.”