UAE-based holding company, Al Tayer Group, that operates across 12 countries in the Middle East with more than 80 brands, in areas ranging from automotive to retail, has reached out to Dubai-based crowdsourcing community for filmmakers, Human-Film, to produce a 90-second corporate video on the group’s brand and its values, with a prize money of around $8000 for the winning filmmaker.

“This is an amazing first-of-its kind opportunity to showcase regional creative talent directly to one of the biggest brands in the MENA region, and shows the power of our crowdsourcing filmmaking model, ” stated Gauri Malhotra, Business Director at Human-Film.

The competition is a two-stage process. In the first stage, participants will submit a detailed idea with script, storyboard and visuals. In the second stage, finalists will be chosen to produce videos with the support of Human-Film and Al Tayer Group. The winning video will be decided by Al Tayer Group.

The deadline for the first stage is September 19, 2017 20:00 GST and those interested are invited to register online with Human-Film.