To encourage Europeans to escape their gloomy winter, Dubai Tourism called upon five of the continent’s most famous weather presenters and meteorologists to broadcast their regular shows from a slight change of location.

An apparent regular broadcast starts with the hosts bemoaning a dreary forecast of wind, rain and snow from what at first appears to be the UK, Russia, France, Germany or Italy.

The camera then pans out to reveal the presenters are actually broadcasting from a sunny Dubai beach, giving the audience a cheeky invitation to enjoy all the city’s attractions in temptingly beautiful weather. Made by Wunderman, the weather broadcasts will appear on European television and radio stations.

The campaign will also use an outdoor livestream of Dubai’s bright skies on a backdrop of Europe’s cold, iron-grey ones.