ESPN has become the first brand to be a member of Mediacorp Partner Network (MPN), a new digital collaboration initiative created by the largest Singapore broadcaster. The initiative was launched  at the Mediacorp campus by Mediacorp’s chief commercial and digital officer Parminder Singh and Lance Peatey, ESPN’s general manager for Southeast Asia. According to Singh, the MPN will consist of digital platforms who are focused on providing lifestyle content to consumers, like ESPN and is part of Mediacorp’s advertising offerings, like the Singapore Media Exchange, for marketers.

For starters, Mediacorp will be the exclusive representative for all ad sales in Singapore for ESPN. The Walt Disney Company-owned platform will also launch a dedicated Singapore edition of the signature ESPN site – espn.com.sg, in the near future, which will be shared across Mediacorp’s digital products.

“We are thrilled to welcome ESPN as the first partner joining Mediacorp Partner Network, which we have launched to create new possibilities for Mediacorp and our partners. With ESPN, Mediacorp will offer more world-class sports content to people in Singapore,” said Singh. “Through Mediacorp’s reach and relationships, ESPN will gain access to new audiences and advertisers in Singapore.”

ESPN has been on the offensive to showcase its strength as an advertising partner with live sports, storytelling and personalities to publishers and brands since 2017, amidst falling ad revenues and staff layoffs.