Facebook has announced updates to increase transparency for advertisers and increased choice in buying options for video ads on Facebook, Instagram and across Audience Network.

“As a partner to more than four million advertisers across a wide range of organisations and objectives, we want to provide transparency, choice and accountability. Transparency through verified data that shows which campaigns drive measurable results, choice in how advertisers run campaigns across our platforms, and accountability through an audit and third-party verification,” a statement said.

Over the course of the year, Facebook will do the following:

More impression-level data

Facebook’s verification partners will receive more detailed information about ad impressions on Facebook and Instagram to help provide marketers with better insights. Facebook will start providing specific in-view and duration data for display ads.

Audit

Facebook said it is committing to an audit by the Media Rating Council (MRC) to verify the accuracy of the information it delivers to its partners.

New choices for video buying

Later this year, Facebook will provide more choice for advertisers with three new buying options for video ads across Facebook, Instagram and Audience Network: completed view buying, two-second buying, and sound-on buying.