Facebook is set to test advertisements in its Oculus virtual reality (VR) headsets. The social media giant said on June 16 that it will start the in-headset advertising experiment with the video game Blaston developed by Resolution Games. Advertisements will also show up on a couple of other apps in the coming weeks. The primary objective, the company said, is to bring more people into VR, advance the consumer experience, and make progress on our long-term augmented reality (AR) initiatives. Besides, it said it's also a step towards creating a healthy and “self-sustaining platform” for VR development. Users are not too happy with the move and shared their concerns on Twitter.

Andrew Bosworth, Vice President, Facebook Reality Labs, tweeted that Facebook wanted to help developers generate revenue and help people find better experiences at better prices. "This is a part of how we'll create a healthy, self-sustaining platform for everyone," Bosworth wrote.

Bosworth, in a subsequent tweet, said that users can manage the advertisements they want to see, and "we're including controls to hide specific ads or hide ads" from an advertiser completely.

"Ads in VR will be different from ads elsewhere and this is a space that will take time and people's feedback to get right," he said.

However, not many were happy with Facebook’s decision to include advertisements in their VR experience and some were furious in their responses to the announcement.