The General Commission for Audiovisual Media (GCAM) has signed a memorandum of understanding (MoU) with iflix Middle East and North Africa Company to enhance Saudi media production through collaboration with audio and visual content makers. The GCAM said in a press statement that this step comes as it seeks to develop Saudi talents by helping companies to create the Saudi talent such as producers, directors, actors, writers, or activists in industry and producing visual and audio contents. The memorandum was signed by the Director General of Media Sector Development at GCAM Jassim Alharoon and the Director of Operations at iflix Mark Allan Burt. — SPA

The agreement seeks to develop Saudi talents by helping the company find local producers, directors, actors and writers in the field of audiovisual media. It also aims to support the talented by developing, promoting and distributing their works through out the iflix entertainment service.

flix was founded by Catcha Group, leading international investment focused on emerging markets, and Evolution Media, a merchant bank focused on the media, sports, and entertainment industries. iflix is the world’s leading entertainment service for emerging markets with the widest and most compelling selection of TV shows, movies, hyper local originals, premium live sports and up-to-the-minute news from around the world, to stream or download, on any internet connected device. Created specifically for the more than one billion consumers in emerging markets, iflix now offers users two exceptional experiences through its iflixFREE and iflixVIP offerings.

iflix was created for the rapidly growing, emerging middle-class population and their increasing demand for great content. Over the next five years, more than a billion people will join the middle class in emerging markets.