The internet giant Google has decided to cancel its April Fools’ Jokes this year. The company feels that its April Fools’ Day jokes will be inappropriate during the time of a crisis. This is one of the most annoying internet traditions, but this year Google won’t be participating due to the serious threat of the coronavirus that continues to impact the entire world.

According to an internal email obtained by Business Insider, Google will “take the year off from that tradition out of respect for all those fighting the Covid-19 pandemic. Our highest goal right now is to be helpful to people, so let’s save the jokes for next April, which will undoubtedly be a whole lot brighter than this one.”

“We’ve already stopped any centralized April Fool’s efforts but realize there may be smaller projects within teams that we don’t know about,” the email from Google’s head of marketing Lorraine Twohill continues. “Please sort  out those efforts and make sure your teams pause on any jokes they may have planned — internally or externally.”

Twohill’s email was sent to company managers in an effort to not only announce the cancelation of the company’s bigger April Fools' pranks but to shut down work on any smaller joke projects within specific teams. Google usually goes all out on April 1, with numerous pranks across its many products

Like or loathe internet April Fools’ jokes, it’s hard to argue that Google’s decision here isn’t a wise one. With the seriousness of the health crisis gripping the United States and the world, dedicating a day to misleading people and adding extraneous, misinforming features to critical products like Google search, YouTube, Gmail, or Maps just seems like a bad idea. Brands should follow to read the room, follow Google’s lead, and cancel whatever April Fools' pranks they had in store. Or at least postpone them until next year.