Havas Media Group is the new media agency for Hyundai and Kia in Europe. INNOCEAN  Worldwide has appointed Havas Media Group as the Media agency. The selection process was handled by INNOCEAN  ,the global agency of Hyundai and Kia. Agency with abundant global exposure INNOCEAN Worldwide has done the entire process  in Korea together with its European Regional Headquarter INNOCEAN Worldwide Europe.

The process of finalizing the media agency was done after a thorough process including  stakeholders from INNOCEAN, Hyundai and Kia from Europe, Korea and Russia.

“After 10 years of relationship, we are looking forward to a new phase of even closer cooperation with Havas. We are determined to make this re-invigorated collaboration instrumental in positioning our clients Hyundai and Kia as leaders in new mobility solutions,” says Juergen Zienicke, European Group Media Director at INNOCEAN.

“We are very proud of our 10-year partnership with INNOCEAN, Hyundai and Kia, and we are absolutely delighted that our partners have decided to extend this relationship following such a thorough review process. Both brands have ambitious plans for the future in multiple segments, and we are excited to help them navigate the various brand and category challenges ahead,” says Peter Mears, Global CEO Havas Media.

“We would like to thank all agencies participating in this review for their hard work and contribution,” added Juergen Zienicke from INNOCEAN. The new collaboration will start functioning within a few weeks. INNOCEAN expects to bring Hyundai and Kia the best market in Europe.