Ras Al Khaimah based real estate development and investment company, Al Hamra Group, has appointed Horizon FCB to lead on all branding and advertising while Horizon’s sister agency, BPN, will take charge of all media planning and buying for the company.

Following a multi-stage, competitive pitch, Horizon FCB and BPN will now be tasked with ensuring Al Hamra Group’s core business segments of hospitality, retail, leisure and of course real estate, are positioned as a market leader in RAK and the UAE.

Benoy Kurien, General Manager of Al Hamra Real Estate Development (AHRED) says in a statement: “We were thoroughly impressed by what Horizon FCB and BPN had to offer in terms of vision, creativity and commitment. This is an extremely competitive market so it is important to be working with the best partners and suppliers. We look forward to challenging both companies to develop ideas and solutions to showcase exactly what it is Al Hamra Group has to offer our stakeholders.”

Horizon FCB Dubai will lead the brand relationship working on the strategic evolution of the brand and its subsidiaries starting with a total re-evaluation of the brand identity, its architecture, and guidelines through to launching the revamped brand and its sub-brands.

Mazen Jawad, group managing director of Horizon FCB Dubai adds, “We were so immersed working on this pitch review that we transformed the agency’s brand to Horizon FCB Ras Al Khaimah at one point… we lived & felt the brand through our veins, loved it, enjoyed it and delivered an integrated communication solution that will reposition Al Hamra Group with relevance to the marketplace while delivering on their sales objectives.”