Social media superstar Joelle Mardinian will headline the ITP Live: Influencer Marketing Summit on the 20th of February 2017 at Grosvenor House, Dubai Marina.

The Summit, hosted by BBC television presenter and ITP chairman Andrew Neil, will bring together the biggest brands, media agencies and influencers and take an in-depth look at the real state of the influencer industry and the power of influencer marketing in the age of social media.

The keynote speaker, Joelle Mardinian, is a television host and beauty expert behind beauty centre Maison de Joelle – located across the gulf region in the UAE, Saudi Arabia, and Qatar – as well as the founder of cosmetic clinic Clinica Joelle. As a result, Mardinian has become a social influencer with 5.4 million followers on Instagram.

Topics to be tackled at Summit include how the media advertising industry sees influencers, how influencers and brands choose to work with each other, transparency and regulation, and how influencers are changing the media industry.

 
Other featured speakers at the event include social media star Alanoud Badr, Tanaz Dizadji, founder & CEO, insydo; Georgios Kotsolios, head of PR & social media content management, Al-Futtaim Group; Dino Wilkinson, technology, media & telecoms partner, Norton Rose Fulbright; Amr Aboelinin, head of digital marketing & content, ‎Al Tayer Group, and Alex Malouf, corporate communications and reputation manager - Arabian Peninsula, Procter & Gamble, and vice-chair of the Middle East Public Relations Association