By Marketing Week Reporters

The event, taking place on 4 July in London, will look to explore the link between marketers and machines and how to maximise results.

We are bringing big brands including Asos, Just Eat and Shop Direct together to talk about artificial intelligence (AI), chatbots and how marketers can work with machines at our new event, Supercharged.

Taking place at etc.venues County Hall in London on 4 July, the one-day conference aims to help marketers uncover the world of AI-powered marketing and how to pair marketers and machines for maximum results.

The day includes Just Eat UK marketing director Ben Carter exploring the event between chatbots and marketing, while Asos’ Ben Chamberlain will discuss whether AI can provide a silver bullet for tools such as personalisation, loyalty and trust. We will also be joined by IBM evangelist Jeremy Waite who will use its AI tech Watson to provoke discussion on what the world’s best marketer really looks like.

In-keeping with the theme of the event, our sister brand Econsultancy has also created a chatbot that allows people to find out more about Supercharged, while experiencing AI in action. To give it a go head to just start chatting to Econsultancy on Facebook Messenger