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LinkedIn plans to add its own story feature . The professional network confirmed that it will soon be following Instagram, Facebook, and Snapchat by adding its own stories feature.
Pete Davies, head of content products at LinkedIn, informed the community that stories are currently being tested in an effort to spark more conversation on the network.
“We’re never done meeting our members where their voices are. Last year, we started asking ourselves what Stories might look like in a professional context. Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever.”
That raises the question of how the lightheartedness of stories would translate to a professional social network like LinkedIn.
Davies suggests that, since many interactions at work are lighthearted in nature, stories would be an appropriate fit for LinkedIn. LinkedIn Stories are being tested internally, with plans to test the feature with actual LinkedIn users in the coming months.
Technically, this isn’t even LinkedIn’s first time dabbling in the social media story format: in 2018, it tested a similar feature called “Student Voices” that let college students post videos to a “campus playlist” that lived on top of the LinkedIn app.
Davies also brings up the fact that there’s currently an entire generation growing up using stories as their preferred method of online communication. So, in a sense, LinkedIn is future-proofing itself for tomorrow’s generation of professionals.
LinkedIn is a website that’s effectively a mixture between an interactive resume and a college job fair, but that hasn’t stopped it from aspiring to be a cooler ,more social part of the internet.