Publicis Media’s Mediavest | Spark has rebranded as Spark Foundry.

Among other things, this move underscores the startup culture that Publicis Media nurtures. Since coming together as Mediavest | Spark in March 2016, the agency has added several businesses including BEL Groupe (Global), MTV, KFC, Mattel, H&R Block (USA), Expedia (SEA), EuroLoan (Poland), Virgin Mobile (MENA), OnePlus (UK) and Diageo (Australia), MAF (MENA), Emirates NBD (MENA), Tiffany & Co. (MENA), Adidas (MENA), Yas Marina Circuit (MENA), Café Najjar (MENA), Juhayna (MENA).

“Spark Foundry’s unique vision brings a palpable energy that is proven to drive results for our clients. I am confident that Spark Foundry will build on this momentum and continue to deliver exceptional results for our clients as we unlock new and exciting opportunities together in markets across the world,” said Publicis Media CEO Steve King.

“Our Spark Foundry positioning of being different by design is exciting and distinct. We have had significant success as a leadership group in diversifying our talent base and building a broader set of client facing capabilities that reflect our agency focus and the dynamic and disruptive nature of the region.” Said Spark Foundry, Middle East CEO, Alain Brahamcha.

“The talent we have assembled are passionate about our startup spirit and with this rebrand and the strengthening of the Spark Foundry global network each market across the Middle East & North Africa (MENA) region will be further empowered to bring to life our unique proposition. Our ambition is to develop the best talent and unlock growth for our clients by answering to their consumers and not being restricted by fixed frameworks or approaches,” Mr Brahamcha added.

Spark Foundry is one of five global media agency brands within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe. Its key markets include the U.S., UK, MENA, Poland, Australia and China.