Microsoft has awarded its digital merchandising business in Asia Pacific to Publicis Media’s commerce division, tasking the agency to focus on e-content delivery for eretailers for its products like Windows, Office, Xbox and Surface, as well as reorganising the reporting.

The scope of the work will be focused on markets in Singapore, South Korea, Thailand, Philippines, Vietnam, Malaysia, and Indonesia.

Publicis Media’s commerce division has also boosted its team in recent times, with the hiring of Raunak Mehta (Head of eCommerce Strategy & Consulting), Gosia Rakowska (Head of eMerchandising), and Kate Tan (eCommerce Strategist).

“We are thrilled to have Microsoft come on board. Publicis Media is the first to offer comprehensive support and offerings at the intersection of media and commerce,” said Ken Mandel, president of innovation and commerce, Publicis Media Asia Pacific.

“We look forward to putting this expertise to work for Microsoft and driving more frictionless experiences and accountable spends.”