The Ministry of Health and Prevention (MoHAP) has been awarded the Arab Smart Government Shield in its sixteenth session held under the sponsorship of the Pan Arab Excellence Awards Academy (the administrative and organizational arm of the Smart Government Awards).

MoHAP won in 'Social Media and Community Responsibility categories', in recognition of its effective media role and excellence in creating influence at the highest levels of leadership and competitiveness.

MoHAP received the award during a ceremony held at Sofitel Dubai The Obelisk Hotel, under the patronage of HE Dr. Hamad Saeed Al Shamsi, Permanent Representative to the Arab League and the UAE Ambassador to Egypt, in the presence of Representative of the Deputy Secretary-General of the United Nations and Executive Secretary of the Economic and Social Commission for Western Asia “ESCWA” for Technology and Innovation, and Eng. Adel Al-Adwan, representative of International Excellence Foundation, Florida, US.

Well-rounded strategies

HE Dr. Mohamed Salim Al Olama, Undersecretary of the Ministry of Health and Prevention, and Head of Board of Directors of the Emirates Health Services (EHS), highlighted the importance of the smart government shield award and lauded the outstanding results achieved by MoHAP in regional and international forums at the government communication level, which played a key role in making the difference and spreading awareness among community members.

The ministry has embraced full-fledged strategies to enhance the governmental presence on social media platforms and has distinctively and effectively capitalized on all its digital and media platforms, something that reflects the considerable development of our capabilities to face different challenges and turn them into success opportunities, he added.

Proactive and impactful tools

Wedad Bu Hamid, Director of the Government Communication Department said this honor is a culmination of the staff efforts and represents at the same time an impetus to step up our efforts and improve our experience and capacities.

She pointed out that the communication campaigns organized by the ministry aim to highlight government efforts, enhance awareness and social responsibility, deepen national values and community cohesion, and shed light on the efforts and sacrifices of the first line of defense, noting that the campaigns were banking on a clear business strategy featuring proactive and effective communication tools and innovative methods and effective media messages.

This is coupled with a continuous evaluation of the results, measurement of community feedback, in addition to conducting surveys and opinion polls, and updating work methodologies and media materials that proved its feasibility and have been widely spread on social medial platforms.