Google intensified its AR/VR experience by collaborating with the latest Pepsi campaign that brings out Cindy Crawford, Michael Jackson and others for a Super Bowl ad that spans generations.

Google explained in a blog post how WebVR enables anybody with a desktop or mobile device to experience immersive content.

Users can check out "Pepsi Go Back" on their smartphone with a VR headset like Cardboard or Daydream View, on Chrome, or any a desktop browser that supports WebVR.

Google has also placed Pepsi Generations Live pop up event for a demo with Daydream for fan who are watching the game in Minneapolis.

Suzana Apelbaum, group creative director, Google Brand Unit explained: “Pepsi’s new commercial, ‘This is the Pepsi’ takes viewers on a journey through some of the brand’s most iconic moments. In VR, Pepsi fans can remember those moments, and feel what it was like to be there.

“That’s why we collaborated to create “Pepsi Go Back," a WebVR experience where fans travel through time and step into Pepsi commercials that became some of their biggest pop culture milestones."