The Emirates Intellectual Property Association (EIPA), an organization dedicated to spreading public awareness of intellectual property rights in the UAE, has appointed marketing and PR company CommuniGate Middle East, a, to handle its PR strategy and media activities.

Established to raise the level of awareness and knowledge of all Emiratis and UAE residents concerning intellectual property laws, EIPA organizes workshops and related initiatives to combat piracy and the distribution of counterfeit goods in the country, as well as highlight the negative economic impact brought on by these illegal activities. The association and Dhahi Khalfan Intellectual Property Center, which falls under its umbrella, together hold periodic training workshops on intellectual property, its sections and ways and the reasons of protecting it, as part of EIPA’s mission on highlighting the importance of preserving the rights of creators and human thinkers.

“The collaboration between EIPA and CommuniGate Middle East aims to make the general public more aware of EIPA’s mission and objectives through various media channels,” says Major General Dr. Abdul Quddus Abdul Razzaq Al Obaidly, Assistant Commander-in-Chief for Quality and Excellence, Dubai Police and the Head of Board of Directors, EIPA, in a statement. “Moreover, we are aiming to increase awareness of EIPA’s role in protecting intellectual property–combatting piracy and the further proliferation of counterfeit goods in the country, as well as highlighting the negative economic impact brought on by these illegal activities.”

Mirna Sleem, managing director, CommuniGate Middle East, adds: “We are honoured to collaborate with EIPA to help support their mission and objective in educating the community on how to combat piracy and avoid the distribution of counterfeit goods in the country to strengthen the culture of intellectual property, in addition to highlighting EIPA’s initiatives to protect trademarks, patents, and copyrights for residents and citizens of the UAE.”

EIPA and CommuniGate Middle East will collaborate to roll out communications initiatives to raise awareness throughout the country in support of EIPA’s goal of promoting innovation and the country’s shift to a knowledge-driven economy.

CommuniGate Middle East will manage EIPA’s regional and international media campaigns, awareness-raising initiatives, and other PR activities. Furthermore, CommuniGate will shed light on the association’s efforts to protect intellectual property and its partnership with government agencies, civil society organizations, and other relevant institutions.