Wadi Cinema will also stage a pop-up launch at the Diriyah Biennale, taking place until March 11, 2022, at Riyadh’s Jax District.

Not long ago, Saudi Arabian film industry presented itself exceptionally well at the Red Sea International Film Festival that took place recently in the region and now the Kingdom has taken another step in the filmmaking section to boost local filmmaking talents.

The Kingdom has launched ‘Wadi Cinema’ —a new platform that will promote independent feature films made by filmmakers throughout the Middle East and North Africa region.

The platform that launched on Thursday, is an association between Saudi cinema brand Muvi Cinemas and Telfaz11 –a media production, financing and distribution leader in Saudi Arabia and the UAE.

Through the collaboration, Wadi Cinema will also stage a pop-up launch at the Diriyah Biennale, taking place until March 11, 2022, at Riyadh’s Jax District. The pop-up will give it the flexibility to travel throughout Saudi Arabia, allowing Telfaz11 and Muvi Cinema to deliver best-in-class independent films on a roving basis.

“The best way to experience cinema is in a theatre, where audiences can break away from their everyday lives to watch a filmmaker’s vision come to life,” shared Sultan AlHokair, chief executive of Muvi, adding, “When we partnered with Telfaz11, we wanted to find unique and innovative ways to bring the experience of independent and critically acclaimed films from renowned film festivals to audiences throughout the kingdom.”

“The venture also seeks to become a preferred destination for both domestic and international independent and mainstream art house films, while also serving as the staging ground for the latest releases from the world’s biggest film festivals,” added Telfaz chief executive Alaa Fadan said Wadi Cinema.

Through the launch of the platform, Wadi Cinema aims to encourage conversation between the local film community and give independent Saudi filmmakers a voice and opportunity to showcase their work and strengthen it in the flourishing local cinema industry.