Cricket Australia has named Sony Pictures Networks India (SPN) as its new broadcast and digital partner for India and the subcontinent as part of a strategic sustainable approach to investment.

As part of the partnership, SNP now owns the exclusive media rights for all men’s international matches played in Australia starting with the Magellan Ashes Series in November.

SPN has also acquired the exclusive broadcast and digital rights for Australian women’s cricket team beginning with the Commonwealth Bank Ashes Series followed by KFC BBL and the Rebel WBBL. SPN will broadcast the matches via its sports network of 11 channels.

James Sutherland, chief executive officer of Cricket Australia said: “We are delighted to conclude this agreement with Sony. They understand the global value of Australian cricket. We’re also delighted with their support of our national women’s team, and the men’s and women’s Big Bash. Our summer of Big Bash will continue to expand and highlight the excitement and quality of our game."

Cricket Australia’s executive general manager of broadcasting, digital media and commercial, Ben Amarfio, said: “Sony is a world-class sports broadcaster and has done an exceptional job growing cricket in India with its groundbreaking broadcasting of the IPL and its widespread coverage of international cricket."

"To have our international and domestic cricket carried on such a premium sports platform as SPN is hugely important to the continued growth and promotion of Australian and bi-lateral cricket in the region. We are looking forward to being a part of Sony’s elite cricket stable and it all kicks off next month with the Ashes.”

Sony recently lost out to Star India for Indian Premier Leaguemedia rights.