Starcom Middle East, part of the Global media communications agency Starcom Worldwide, has been appointed to handle Dubai Corporation for Tourism & Commerce Marketing (DCTCM), following a competitive tendering process involving the industry leading agencies. The scope of work includes the entire media mandate of Dubai Tourism for GCC and regional media including social.

The account will be effective from April 10, 2017, a statement said.

Commenting on the win, chairman, Publicis Middle East, Alex Saber said, “This is a very prestigious win for us. It is a testimony to our passion and to our new structure that is aligned to deliver only the best to our clients and our partners. Dubai Corporation for Tourism & Commerce Marketing’s plays a vital role in the growth of the UAE economy, and we are delighted to be their strategic media partner, committed to their growth and success.”

DCTCM is responsible for the branding, promotion and marketing of the emirate of Dubai. It is dedicated to working with private and public sector tourism and commerce partners to promote Dubai’s position as a leading international business and leisure destination around the world.

DCTCM has a mandate which includes promoting the Emirate as a prime destination for tourism, entertainment, and events, promoting the its credentials for global business, with essential facilities, infrastructure, events and expertise required to facilitate trade; and attracting regional and international businesses to establish offices in the Emirate.