As part of Twitter’s ongoing efforts to enhance its services to brands, Stephanie Terroir has been appointed as the Head of Brand Strategy for the Middle East and North Africa (MENA) region.

With over 10 years of experience in the region, Ms Terroir joins Twitter with a focus on expanding and continuing to innovate brand partnership campaigns, creating new opportunities for marketers. In this capacity she is working with brands in the region to develop multi-channel marketing and content solutions that are measurable while leveraging the attributes of Twitter and the behaviors of individuals.

“As brand strategists, we partner with brands to create experiences that drive outsized attention and impact. Twitter is the ideal place for such interactions with customers due to its public and live nature. I’m very excited to have joined Twitter’s MENA team to better serve such brands in the region,” said Ms Terroir.

In the past, she has worked for international companies where she teamed up with brands and agencies across the region to build digital strategies and create online experiences. Most recently, she consulted Aramex for aligning the company’s business and digital requirements. Ms Terroir graduated with a Bachelor in Graphic Design from the University of Michigan, and speaks three languages including English, French and Arabic.