According to a new survey conducted by research firm Piper Sandler, Instagram, too, now seems to be losing ground, with Snapchat and TikTok seeing higher preference among teen users. The report incorporates responses from over 9,800 US teens, with a virtually even split among male and female respondents.

 The results are not overly surprising - similar reports have consistently indicated that Snapchat has maintained its popularity among teen users, despite its smaller overall audience size in comparison to Instagram. But Instagram has also long held its place as the top youth preference. Now TikTok is muscling in - which will no doubt upset Facebook and disrupt their plans for total social media dominance.

Indeed, reports have indicated that Facebook representatives have been keen to highlight the potential dangers of TikTok to US senators, while The Social Network has also been working to replicate TikTok's key features in an effort to negate the app's popularity. Thus far, none of those measures have necessarily worked - and while TikTok is still embroiled in a controversial takeover push, it remains entirely possible that the app will be able to continue operating, as normal, despite the US Government's ongoing pressure for a sell-off to a US-owned business.

But it's not all bad news for Facebook - according to actual usage data among teen users, not popularity, Instagram remains on top (84%), followed by Snapchat (80%) and TikTok (69%). Which is likely enough to placate Facebook - people can say whatever they want, but if they're opening its apps more often, then the reality is all that matters.

 While various reports have suggested that engagement with Facebook's main app is declining over time, Facebook itself hasn't reported any official usage stats, in regards to time spent per day, since 2014, when it shared that users were spending 40 minutes per day in the app. In 2016, Facebook additionally reported that users were spending more than 50 minutes a day using Facebook, Instagram and Messenger, but since then, the social media network has gone quite on in-app usage, which could suggest that the overall amount of time spent hasn't increased since. Snapchat is the most popular, but Instagram sees more usage, while TikTok continues to rise.

Source- Social Media Today

Country- U.S