Silicon Valley based advertising and marketing technology (AMT) firm, C1X (Class One Exchange), has roped in Gokul Rajaram as its advisor. Gokul is often addressed as the “The Godfather of Adsense,” due to his key role in the early success of one of Google’s most profitable products. Since leaving Google in 2007, he has founded (and sold) his own startup, Chai Labs, led ad-product strategy at Facebook and, joined Square to help the San Francisco-based company revolutionise the world of commerce, a statement said.

Founder and CEO C1X, Mukundu Kumaran said, “Super excited to have Gokul join C1X advisor board. This validates our vision and differentiation in adtech and martech eco-system. Gokul is Adsense “Godfather”. His inputs and guidance will make our product offerings much stronger, and his in-depth knowledge in adtech will help us to create unique offering with much higher value creation. His connection will help us to expand globally and get us to a multi-billion dollar company much faster.”

On the occasion Gokul affirmed, “I’m very excited to help the C1X team build an impactful product and company that transforms the world of advertising. I love C1X’s mission to reduce waste and inefficiency from the entire advertising process. The integrated platform is a huge step towards that, and I’d like to constantly push C1X towards keeping the inspiring mission top of mind in every product and business decision.”