In 2017, the number of users on Facebook topped at 2.2 billion. No wonder the platform has become such a valuable tool for businesses to build brand awareness and promote their products with the aim of increasing sales and their bottom lines. Facebook allows marketers to showcase a wide range of products and services in only one ad.

Facebook’s business platform has become much more sophisticated over time, and gives marketers with many options for retargeting previous website visitors back to their brand as well as reaching new audiences. It has developed different types of ads that allow users to interact with brands or submit their email without even leaving the platform, which reduces the time required for generating new leads and creates fantastic user experience!

On the other hand, with so many options, advertisers may find it difficult to determine which Facebook ads are the best for their campaign goals. Take a look at the three most important types of Facebook ads for improving your sales.

1. Carousel Ads (Multi-Product Ads)

Many businesses have found Facebook Carousel Ad to do wonders for their promotion. The Carousel Ad allows us to showcase different products in a single ad, giving your audience a choice and the chance to find products or services that fit their specific needs. The supported placements of these ads are desktop and mobile newsfeed, audience network, and Instagram.

The Carousel Ad allows you to show up to 10 images and videos, links and headlines, or CTAs in one ad unit. It has proven to be very useful for Ecommerce advertisers promoting multiple products or advertisers who want to promote different offers and posts to determine what attracts leads and what doesn’t.

The Carousel option translates into more sales by giving you the chance to show your most relevant products, which increases the probability of someone purchasing something from your site. The template can even be used for explaining a product’s numerous benefits.

2. Canvas Ads

To effectively reach an audience, marketers know that they have to tell a good story, which is precisely what Facebook Canvas Ads allow them to do. These expandable, full-screen mobile ads offer a way to show consumers what differentiates their brand from the rest and act like your brand landing page (right there on Facebook.) Whatever you may need in a single interactive ad (text, images, video, slideshows, carousels, and store locator buttons) – Canvas ads lay the groundwork for you, moving beyond a single ad containing image and copy.

Carousel Ads are only available on mobile because of the ways we interact with our smartphone devices. If we take a look at the research performed by industry titans, such as SmartInsights, comScore, Pew Research Center, and eMarketer, an average person spends up to 4 hours per day on their mobile device.

When we consider the fact that it takes 22 seconds for an average mobile landing page to load and that half of people leave them if they take longer than 3 seconds, Canvas Ads come as a great solution. They are an alternative landing page (or more like a browsable mini-site) with quick loading time. That reduces the risk of having a consumer quickly leave after they click on an ad, which brings them closer to conversion.

3. Dynamic Product Ads

Dynamic Product Ads (DPA) deliver the same benefits, such as better timing and relevance, which drives more revenue by increasing click-through rates. These ads give advertisers the ability to target users based on their past actions on your app or website with perfectly-timed, relevant ads during every stage of the sales funnel. We can view them as remarketing display ads on steroids. DPA supported placements are desktop and mobile news feed, audience network, right column, and Instagram.

How to post a DPA? Just upload your catalog, check whether your Facebook Pixel is correctly installed on your site’s pages, and let Facebook take care of re-targeting and automation.

These are the three most relevant types of Facebook ads when your campaign goal is to increase sales. Also, you can take a look at this Facebook Ads guide for discovering other kinds of ads you can use on their platform. Our friendly suggestion is to test various ad formats, analyze the results, and see which one performs best for your marketing objectives.