TikTok has announced its partnership with Shopify in the Middle East , which will help thousands of merchants create and run campaigns directly geared towards TikTok’s highly engaged community. In a recent global study, 88% of TikTok users said that they discover new content that they enjoy while using the app, and about half of users said they discover new products through advertisements posted by a product or brand.

Through this partnership TikTok is making it easier for Shopify merchants to tap into the creativity of the TikTok community in the Middle East, be discovered, and optimize their marketing campaigns. Through this partnership TikTok is making it easier for Shopify merchants to tap into the creativity of the TikTok community in the Middle East and be discovered, as well as test, optimize and scale their marketing campaigns. In fact, Shopify merchants will now be able to benefit from the core functions of the TikTok For Business Ads Manager without leaving the Shopify dashboard. TikTok's suite of ad products empowers businesses to unleash their creativity and tell their stories with spontaneity and authenticity, grow their audiences and ultimately generate higher results with less costs.

“We are very excited to announce this partnership with Shopify in the Middle East, giving merchants a unique platform to reach new audiences in an engaging and creative way like nowhere else. As we continue to develop our platform to bring businesses of all sizes innovative and fun ways to connect with new customers, as well as get the best out of their campaigns, we are confident this partnership with Shopify is a big step in this direction and the start of a promising future in the e-commerce arena”, said Shant Oknayan, General Manager, Global Business Solutions, Middle East Africa Turkey and Pakistan, TikTok.

“We’re thrilled to be the first partner to welcome TikTok to the world of commerce, particularly right now, as our merchants prepare for a busy online holiday shopping season,” said Satish Kanwar, Vice President of Product at Shopify. “TikTok is one of the world’s fastest growing entertainment platforms with over 100 million highly engaged users in the US alone. The TikTok channel means Shopify merchants even those without a strong TikTok following of their own yet can connect with these new audiences using content that feels authentic and genuine to the TikTok experience.”