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Source: http://www.mashable.com
Mashable: Musk’s long-term plan for Twitter has always been X, as he reiterated last October.
Twitter 2.0 is set to undergo a major transformation, with a potential name change and a merger with another corporate entity under Elon Musk’s ownership. The new entity, X Corp, is a privately held corporation incorporated in Nevada and based in San Francisco, California, which will take over Twitter Inc.
X Holdings Corp., the parent company of X Corp., is slated to become Elon Musk's super company, comprising Tesla, SpaceX, Neuralink, The Boring Company, and Twitter as part of a single conglomerate.
The transformation of Twitter from a micro-blog to an everything platform has been slow but is now underway. The merger between X Corp. and Twitter Inc. took place on April 4th, according to court documents obtained by Slate. Despite Elon Musk's vocal support for Twitter, there has been no official statement from the company about the merger.
Our landlord at SF HQ says we’re legally required to keep sign as Twitter & cannot remove “w”, so we painted it background color. Problem solved! pic.twitter.com/1iFjccTbUq
— Elon Musk (@elonmusk) April 10, 2023
This comes just days after Elon Musk began to play with Twitter's logo, replacing it with the Dogecoin logo. Later, the lettering at Twitter's headquarters was found to be missing a 'w,' creating the name "Titter" headquarters. When the landlord raised a dispute about the change in name, Musk removed the covering from the 'w' but had it painted white to blend in with the background color.
This move is part of Musk’s vision for an ‘everything app’ that he calls X, and which he plans to build by integrating payment functionality into tweets, making it easy to transfer funds around the world free of charge. Musk believes that X could become the biggest financial institution in the world, just by providing people with convenient payment options.
Musk’s vision for X is inspired by WeChat, which has become a key utility in China, with Chinese citizens doing everything in the app, from paying bills to buying public transport tickets, registering their details, and grocery shopping. Musk hopes to replicate this all-encompassing functionality in his X app, leveraging his background in digital payments and the connectivity of Twitter.
As per Social Media Today, this is not the first time that Musk has been involved in the digital payments space. He played a key role in establishing PayPal in the early 2000s, and his online banking startup X.com was eventually acquired by PayPal and merged under the broader PayPal banner. However, Musk was ousted as CEO by the PayPal board, and it seems that he had unfinished business with the concept.
Musk’s long-term plan for Twitter has always been X, as he reiterated last October while finalizing his deal to acquire the social media platform. Musk also holds the X.com URL, which is part of his future planning for the X app.
Overall, this merger signals a significant change for Twitter as it becomes part of Elon Musk's super company, along with Tesla, SpaceX, Neuralink, and The Boring Company. While the company seems to be functioning as usual for now, it will be interesting to see how this move affects Twitter's future operations and what new developments will arise as a result.
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