In: Sana Mahmud

Its continued attempt to stay relevant in a constantly evolving media landscape, Twitter has entered into at least 11 collaborations for global video streaming in the genres of sports, news and entertainment. The platform’s objective with this is to be able to engage audiences through premium video content.

In sports, Twitter has tied up with WNBA, MLBAM, The Players’ Tribune and PGA Tour. WNBA will live stream 20 regular-season games per year in 2017, 2018 and 2019. In addition to weekly live MLB games that stream on Twitter this season, a new three-hour once weekly MLB program will live stream exclusively on Twitter. The Players’ Tribune partnership has created #Verified, a new live show, featuring a forum for athletes to connect directly with fans. The PGA TOUR will live stream 360 video of the 17th hole at TPC Sawgrass during THE PLAYERS Championship.

In news, the partners include Bloomberg, The Verge, BuzzFeed News and Cheddar covering different kinds of news segments.

Twitter has also tied up with Live Nation, IMG Fashion and Propagate for the entertainment genre that will deliver Live Nation concerts, runway shows and behind the scenes from the fashion world among other subjects.

All of the feeds are designed as exclusive original live programming, syndications, extensions of existing live deals and always-on live streaming content onto the platform.

“People come to Twitter to see and talk about what’s happening. Over the last four years, we’ve brought users video content around the things they’re already discussing on the platform, working with the world’s top TV networks, sports leagues, publishing houses & magazines, and professional news outlets. In 2016, we started building on this to bring live streaming video to Twitter to create a one-screen experience for great live content and the conversation around it. Brands align with all of this content to reach engaged audiences at scale,” explained a company statement.