Uber has hired Google’s  David Mogensen,  to lead its European marketing. Mongensen was recently  the marketing boss of Google ’s North Europe. This recruitment is a major one especially at a time of drastic cuts in the marketing department of Uber. Mogensen replaces  Patrick Stal, who departed the company earlier this month following two years’ service. Mongensen  has spent 20 years in the industry, most recently as the lead marketing for Google in Northern Europe where he’s taken charge of launching products including Google Home, Google Assistant and YouTube Kids. Before Google, Mogensen spent a decade at BMW in North America, where he oversaw the car marque’s US advertising.

Last August, it was forced to make a massive round of layoffs that saw roughly one-third of its marketing roles – 400, to be precise – made redundant. Redundancies were made globally and affected all manner of employees, from new recruits to those with decades of experience, with job titles ranging from marketing manager and copywriter to CRM coordinator. However, amid the streamlining of the global marketing team it has also made a number of significant hires at the top level, of which Mogensen is the latest.

In August, it hired another Google veteran in Thomas Ranese as Vice President of Global marketing Just a few months later, YouTube’s product marketing boss Lucinda Barlow was poached to lead marketing for Uber in Asia Pacific.

Mogensen will likely work closely with Melinda Roylett, who was brought on board last year from Square to head up Uber’s UK and Ireland operations, which have been under a spotlight since its licence to operate private hire cars was revoked in London.

Mongensen is a proven marketing leader with a nearly 20 years in the tech and auto industries. He has wide experience in building teams and businesses that drive profitable customer engagement through innovative marketing strategies and activities.

His extraordinary skills include: Marketing Strategy, Consumer Marketing, Business Marketing, Product Marketing, Advertising, Communications, Brand and Product Positioning, Growth Marketing, Media Strategy, Above and Below the Line Campaign Management, Event Marketing, Market Research, Digital and Traditional Marketing, Go-to-Market Strategy and Execution, Content Marketing, Launch Management and building great teams .